Graphic Design
Mayor VS Deputy was part of a charity event, in which the mayor and deputy mayor of St Neots went head to head in a triathlon challenge. In order for the challenge to be recognised by the local community the pair wanted the camping to have a particular branding scheme. Taking inspiration from the classic boxing aesthetic the challengers were positioned in coloured corners focusing on the head to head aspect.
In order for locals to support the campaign a route map was created. This highlighted each state of the triathlon.
As a gimmick Top trump cards were created to give the audience an inside into the competitors and what their previous personal best have been, adding to the suspense of who was to win.