Graphic Design
This brand identity has been created on the idea that pencils are in their simplest form and used to create primary foundations. By using a pencil, it is easy to adapt and change, making them ideal for children. I have chosen to use a colour palette that uses primary colours, this is to keep with the idea of foundations and simplicity whilst also being inviting for a younger audience. The identity contains 4 different brand patterns that can be used over a range of touchpoints, these have been generated from the shapes within the pencil itself. This identity should portray that this is a family friendly day out, that will be filled with hands on and engaging activities.