The pineapple is a traditional tearoom offering afternoon tea and cocktails for those looking for a more luxurious experience.
The summer house was originally used for growing Pineapples and other exotic fruits in the pits below, using the buildings history and Scottish heritage I have created a brand identity individual for just this location.
Using a colour palette of cream, gold and purple the identity has an atmosphere of luxury. The theme of three and layering can be seen throughout the touchpoint reflecting the manner of how the meal is served and how you would then eat it. The typeface has been chosen to be in keeping with the older traditions of afternoon tea bringing a higher-class approach to the touch-points.